NEVER THE SAME, ALWAYS MYSELF The unexpected interplay of delicacy and strength is at the heart of Prada collections, which constantly seek to question conventions and norms. Prada Paradoxe Intense explores the typical characteristics of femininity: softness, sensuality and fragility, reinterpreting these codes to offer new meanings to a woman who is never the same, but always herself. She is the embodiment of an indefinable femininity that subverts expectations and imbues them with an unexpected intensity.
The packaging is recyclable, including cases and bottles. The bottles have been designed to limit their weight and the use of glass, and the boxes are FSC® MIX certified, guaranteeing a more sustainable choice of paper and cardboard. The entire Prada Paradoxe range is refillable, reducing the use of packaging materials. A single 50ml bottle of Prada Paradoxe and a 100ml refill saves the use of an average of 40% less materials in total compared to three separate 50ml bottles of Prada Paradoxe, corresponding to 29% glass, 67% metals, 46% plastic and 39% cardboard.